Für Elouise was established in 2021, although the founder may have been working on it for at least over a year. She was only five months pregnant to her first baby, when she had been forced to stay at home because of the global pandemic in 2019. this has had given her time to find clothes that are not only neutral and pleasing to her, but also stylish, easy and comfortable for her child.  Unfortunately, it was not easy to find all these qualities in one piece of garment. And so Für Elouise was born together with her first born child, Kelsey Elouise.